About Don’t Sweat It


The passion for fitness started for Joel Babcock in the summer of 1997 while attending Jacksonville State University. While obtaining a Bachelor of Science degree in Psychology, his career path changed as he saw fitness as a form of therapy.  That is where the journey started.

Since graduation, Joel Babcock has had continued success in both the high end athletic club management and the manufacturing side of the fitness industry.  During the economic crash of 2008, he recognized that many of his customers had a need for quality commercial fitness products at a fraction of the price. That is when Don’t Sweat It (DSI) Fitness was created.

DSI Fitness provides high end commercial grade fitness products to commercial and residential customers nationwide. Since 2008, our focus is on our customer’s experience and how we can meet their needs with superior fitness equipment that matches their financial and workout goals.  We offer creative solutions for restrictive budgets.  Our passion for the fitness world makes us the advisor you need.